Media News Release


FOR IMMEDIATE RELEASE


Contact:
Heidi Stukkie – 616.308.2464
PR Co-Chair
Heidi.Stukkie@gmail.com

ART AID FOR TESFA HELPS BUILD MINDS FROM THE GROUND UP
WITH EARLY CHILDHOOD EDUCATION IN ETHIOPIA


The Organization’s Annual Fundraiser Happens November 9 at the Betty Van Andel Opera Center



     GRAND RAPIDS, MICH.––October 18, 2012––Art Aid for Tesfa, an international nonprofit organization founded by local artist Stephanie Schlatter, is hosting its sixth annual fundraiser on November 9 to help fund early childhood education in Ethiopia.

     This informal event will be held at the Betty Van Andel Opera Center (1320 East Fulton Street) from 6-10 p.m. that Friday evening. More than 200 people attended the 2011 event and organizers expect attendance will double this year based on a greater awareness of how the organization helps children half a world away.

    Ethiopia is one of Africa’s poorest and oldest countries. The per capita income is among the lowest in the world and the unemployment rate is almost 25 percent –– three times higher than that of the U.S. Drought, famine, and war have torn apart this mostly agricultural economy in recent years and, of its population of more than 91 million people, nearly two thirds are illiterate.

    Nelson Mandela once said, “Education is the most powerful weapon which you can use to change the world.”

    It’s for this reason that the Tesfa Foundation began. In the official Ethiopian language of Amharic, Tesfa means hope and that is exactly what the organization provides to the children it serves. So far, they have built eight schools in and around the capital city of Addis Ababa to give children, ages four, five, and six, the tools needed for a strong educational start before they enter public schools at age seven.

    Art Aid for Tesfa, a division of the Tesfa Foundation, helps build the Ethiopian children’s minds from the ground up through the power of art. It also supports their early childhood education through this fundraiser and art sales.

    Prior to attending the Tesfa schools, many of the children have never held a crayon or a paintbrush so art is a completely new experience for them. Creating colorful art encourages self-expression, builds self-esteem, and helps develop better hand-eye coordination.

    Schlatter, artist and founder of Art Aid for Tesfa, believes art is one of the most important skills a child can learn and this, combined with an education, can help reverse poverty and help them survive their sometimes difficult lives.

    The November 9 event will be a lively, fun night of colorful art, funky music, and tasty food, wine, and beer.

    “The event is a celebration of hope, opportunity, and giving back to the beautiful people of Ethiopia,” says Schlatter. “It will also be interactive and just plain fun!”

    The 12-member, horn and percussion focused Afro Zuma band will entertain guests throughout the night with African funk and Afro-beat music.

    One of Grand Rapids’ favorite chefs, Tommy Fitzgerald, is catering the event and along with his unique hors d'oeuvres, local Ethiopian residents will also contribute authentic Ethiopian foods for guests to sample. Amore Trattoria Italiana will complete the food portion of the night with an assortment of delicious desserts from the award-winning restaurant.

    Wine from Black Star Farms and beer from Founders Brewing Co. will be served. In addition, a wine label painting station will be set up where guests can design their own souvenir labels for bottles of Black Star Farms wine. Labels made with art from Ethiopian children will also be available, and proceeds from any wine purchased during the event go directly to the Tesfa Foundation.

    Along with gifts of wine to be purchased, guests can get a head start on holiday shopping with Schlatter’s paintings and art created by the children in Ethiopia. A live and silent auction with a variety of items will take place during the night as well.

    Event Co-Chairs for this year are Melissa Timmer, who recently traveled to Ethiopia with Schlatter to experience firsthand how the work of Art Aid for Tesfa benefits children –– an experience she says was “very humbling” –– and Kristine Lang, who adopted an Ethiopian daughter with her husband.

    Timmer and Lang are currently seeking organizations interested in becoming sponsors of the event or that wish to donate items for the auctions.

    Tickets for the event are $50 each, which includes a couple of drinks and the food. A cash bar will be available as well. Tickets can be ordered online at www.artaidfortesfa.org or by contacting Timmer at 616.915.4222. Timmer is also the contact for sponsorship opportunities or auction item donations.

    It takes as little as $21 a month to educate one child in Ethiopia. The goal of the fundraiser on November 9 is to provide an early childhood education for as many students as possible. The event organizers realize we have challenges here in our own country, but many Ethiopian children don’t stand a chance without the help of Art Aid for sfa and the Tesfa Foundation. Almost 100 percent of the money raised from the event will go toward providing an education, hope, and life-changing opportunities –– one child at a time.

    “The children in Ethiopia inspire me with their enthusiasm for learning and they’ve taught me that you can be happy with so little,” Schlatter says. “A proper education is a human right, not a privilege, and it’s the least we can offer them.”


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Art Aid for Tesfa is a 501(c)3 nonprofit organization founded by Stephanie Schlatter in 2006 to help fund early childhood education in Ethiopia and also to share the power of art with the children. The organization is a division of the Tesfa Foundation, which recently became a part of Ethiopia Reads. An announcement about this collaboration will be made at the November 9 fundraiser.

Contact Heidi Stukkie at 616.308.2464 or at Heidi.Stukkie@gmail.com to schedule an interview or to obtain photos and logos.



            

For more information about the
Ethiopia Reads Art Aid please contact:

Melissa Timmer
melissa@melissanicole.biz